How NOT to market with video on Youtube. Print
Video
Written by Turtleknife   
Tuesday, 26 October 2010 22:40

After doing this for more than 5 years now, I have come to some conclusions about video marketing on Youtube. Don't get into it looking for the quickie solution. You will only have temporary success (if any) and your work will have to be done over and over =again just to keep up. What you should be looking to do is add value for the viewer. When you make a video, ask youself first "How is this going to help my audience?" Then you can figure out how to monetize the value you offer.

Not like this guy who offered a strategy in the Warrior forum.

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Honestly I don't even want to embed this video here because it is so bad. So you can search it if you want without me adding link-juice to this terrible production. Essentially this is one of his examples of providing reviews for clickbank products, which involve a screencast of the sales page while the announcer, in a seriously irritating way, describes the benfits of the product. It is so utterly obvious that he knows NOTHING of the product or the market, that the entire production is devoid of sincerity and trust, something affilaite marketers often misunderstand. Anyway, I posted this rebuttal to his suggestion that this is a good strategy and copied it here.

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I dunno about this my friend.

Your video view counts are very low, and I think that is indicative of the lack of value they offer they the viewer. These video "reviews" you are suggesting are only slightly less horrid than those robotic voice productions.

In my mind, the lack of quality or sincerity in these video reviews results in little more than a no-follow link, and is most certainly void of long lasting ranking power. Just because it is a video, does not translate to value. I notice you have many affiliate videos like this and most of them have very few views. It's the "easy road" mentality for affiliate marketers at it's finest here, and I simply do not buy into that, although I do check out different view points like your own because that is part of my business too. But people using a strategy like this, are generally the same IMers who jump from strategy to strategy, incapable of a personal investment and never fully understanding what the real answer to success is.

I would suggest to the viewers of this thread who are "learning" something about affiliate marketing to pay much closer attention to the value you can offer a Youtube viewer, and not necessarily focus on things like how to slip in a URL shortener.

Instead of making 7 poor quality videos for 7 different CB products, why don't you invest some time in a market with enough conviction to be able to really help someone? You are MUCH better off creating 7 videos for a single market that you KNOW about, or are passionate about and can then bring someone to that next step.

How about helping them with free and valuable advice via an autoresponder series that is your CTA in every video you create? This way, you build a list and start a relationship based on trust that can last for years, while every video you create has something that your strategy completely ignores > credibility.

I understand where you are coming from sir, but I just feel it is much better to spend your time to build your affiliate business, rather than just spew out cardboard videos with keywords titles.

Marty Smith
www.Turtleknife.com