Okay I must say that I did have a look at this program after all, and just so you know I was VERY impressed with the presentation, navigation, and organization of the product. It seems now that the "second" launch is now the in thing to do, because only then do you have everything ready to go as promised. The same thing is happening right now with Link Liberation 2, which was mess-of-a-launch last year.

I must hand it to Mike K for one of the best laid out products that is complimented with prompt customer service.

However, as opposed to some glorious posts above here about MSMM FUSION, I feel that not only is it too expensive, the initial costs ($3,000) for the program are only the beginning of your investment. That is because with MSMM FUSION you are essentially buying yourself a sales job, and paying huge, ongoing commissions to Mike and partners PER client that you sign up.

Now, in all honesty this is a very clever, even genius business model. Mike is getting new IMers to pay him for the privilege of continuing to pay him. I am not joking when I say that this impressed me quite a bit as I read through the material and figured out what was going on.

As mentioned the content is laid out and presented better than anything you have ever seen, BUT the actual value of that content is at best duplicate, because it is freely available in this forum and elsewhere. If you have been doing IM for any length of time, you will instantly recognize familiar content covering very basic IM information such as auto-responders, SEO, keyword research, and prospecting small businesses. The level of professional presentation will subconsciously divert you from how utterly basic and accessible this kind of info is.

This content is wrapped around a few key features of MSMM one of them being an "influence engine" which spews out a computer generated research report that you can present to your prospect to help close a deal. If they buy, you sign them for a monthly service in MSMM for the tune of $300, $600 even more per month. Then you charge your client even more and keep the difference. Keep in mind, you still do a chunk of the work to keep your client happy.

It is more than a little odd to me that the positive reviews of this product in this thread failed to mention this.

Now this could be a justified expense for someone who really knows NOTHING about IM, and I feel that is what MSMM is targeting. Out of work or career changing individuals. Even for those types though, these monthly expenses will look rather massive at the end of a year. Remember, you are paying for EVERY client you sign up. This is what I mean by "buying yourself a job".

Some of the automated research data promised in MSMM is only available to USA members, so as a Canadian, I did not even get to try the "crown jewel" report engine of which the entire MSMM is touting.

What MSMM does really well is provide you with professionally looking sales materials. But again the content in those materials are straight-up and easily accessible within this very forum and beyond. If someone pays Mike a fee per client for a full year, surely they will look back at the $1,000s spent and say, hey - maybe I can get that outsourced. I know I would, but of course I would not even let it get that far.

In summary: A well presented GURU launch built on readily available content and strategies, targeting brand spanking new IMers in an attempt to grow ongoing sales for MSMM partners. Stay away. Stay far away from this.