| The Short Story of Two Tweets on Twitter |
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| Social Marketing |
| Written by Turtleknife |
| Monday, 29 March 2010 13:51 |
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Two tweets one after the other which I feel show the difference between spamming and social marketing. OK, I agree that SPAMMING is not the exact word here, but the only reason I use it is because so many people who do not use Twitter would in fact say this was useless information, and thus declare it a SPAMMY waste of time.
 What is useful in Twitter? I think this is a prime example of why a lot of people think Twitter is becoming filled with SPAMmy type messages. These two tweets were in my stream at the same time, so I clipped them. Chris Voss is a huge social media marketer but the majority of his tweets are useless info-bits like this about the potato. Okay, maybe it's not useless, but damn close to nonsense really. But... did I mention he has 60,000+ followers? Although there is no link in his tweet, these are posted throughout the day with the sole purpose of slipping in a SPAMMY tweet if only to keep his ration of links in perspective. That's actually more than I can say for a lot of Twitter "EXPERTS", but it still just floods the streams with nonsense. Well sure he does, but what that really means is that he is exchanging a lot of this useless banter with other social media "experts" or internet marketers who simply NEED to be following him, so they can get him to follow them. They are not buying from each other really, but rather building their follower list and using that number as some sort of achievement. I don't think it's an achievement at all really, because anybody can basically do this inside of a couple of months using software to automate the process. An achievement in social media is to gain a following of QUALITY, not QUANTITY. Leave this junk out of your Twitter stream and send quality information and interesting links and let them know how compelling you can be. In my tweet I accomplished several things here. I basically retweeted a keyword "poker calculator" as I like to stay in that search on Twitter. I mentioned a program I use because I want followers who use that software so that we can help each other, and I also mentioned the format of website I use - Joomla!, so that I show up in those searches as well. All while letting users of screensteps know that they can export directly to their blogs. After a single tweet like this I will gain several quality followers who I can use later on, and they will do the same with me - just like I met a new business acquaintance and saved his card. You are not going to get that kind of quality follow by Tweeting about the white potato. |
